Problem: 

Loneliness is on the rise globally, with individuals between the ages of 16-24 experiencing heightened levels of loneliness compared to older demographics. While technology has connected people, there is still an issue in which virtual connections often fall short of fulfilling genuine emotional connections. Although the internet and social media have increased avenues of social engagement, they have not been able to replace in-person authentic human interaction.

Insight:

73% of individuals among Gen Z have admitted to experiencing occasional or constant bouts
of loneliness. This statistic emphasises the need to address the emotional well-being of Gen Z, and highlights the importance of supportive communities
to combat loneliness.