Reversed Roles

Board-game Design

Problem

Women in the creative industry are significantly underrepresented in leadership roles. The industry is also unaware of the challenges women face. This gender gap restricts women from advancing in their careers and contributes to feelings of inadequacy and discouragement amongst women. It is essential to tackle these societal obstacles impeding women’s success in the design industry.

Insight

Despite 53 % of graphic designers being women. 70% of young female creatives claim to have never worked under a female creative director.

Solution

A board game that mimics the career path of a female graphic designer, with the goal to become Creative Director. The game will include real life obstacles that reflect gender specific challenges women face. Players will follow the opposite gender’s path allowing men to experience the challenges women face and vice versa. The game aims to provide Males in the design Industry with a firsthand experience of the hurdles womenface in the industry. By promoting empathy and understanding, this interactive game will help to overcome gender gaps and advance an inclusive design environment through conversations.